Shock value can come in handy when it comes to advertising.
The quickest way to get your name out there is to create buzz. Of course, if you’re just starting out, then advertising may seem like an expensive investment. That’s where guerilla marketing comes into play.
WHAT IS GUERILLA MARKETING?
Guerilla marketing is an advertising strategy that creates results through inexpensive and unconventional marketing tactics. In layman’s terms, it’s like the hipster of advertising. Now we aren’t suggesting that you should get Morissey to lead your next marketing campaign, we are simply suggesting that you think outside the box when it comes to branding yourself. The whole point of advertising is to set you apart from the competition anyway.
This alternative marketing strategy has been around forever, but there are so many more tools these days that make advertising easier. Online marketing opens up many doors for business owners. The internet offers us sites like Youtube that allow anyone to post a videos. This is a branding opportunity.
USE AND ABUSE YOUTUBE
Youtube can give you the chance to creatively use video marketing to create an explainer video that sets your business apart from other. Be unconventional. Think of different ways you can use motion graphics, whiteboard explainers, animation, or simple promotional videos. Your target audience will respond to something unique and you’ll surely generate buzz as well as business.