HEY. YOU, THE PERSON TRYING TO SELL SOMETHING.
You have this great new product that you know people will want, but how do you get people to realize that they want it? Well, you probably don’t want to go door to door trying to make a sale on someone’s door step. Let’s be honest, the Jehovah’s Witness approach is outdated and it’s not going to work.
What does work is video.
Viral marketing is the best way to gain exposure for your product no matter what it is. Ever since Google bought YouTube, videos have ranked higher on search result pages. And there’s the whole, “watching is more fun than reading” thing.
People are lazy. They aren’t going to read all about how amazing your product is on your website. That is if they even know about your product at all. Video is the fastest way to get your name out there and tell the world who you are and what you do.
SO WHAT ARE SOME EXAMPLES?
Make a short video explaining what exactly your product is and why your audience needs it. This sort of video can be placed on the homepage of your website or maybe in a Kickstarter campaign. Show what it is, what it does, and why people need it.
HOW DO YOU MAKE YOUR PRODUCT?
Maybe your product is better because of how you make it. Is it all organic and made of natural materials? Maybe everything you do is free trade and you want the world to know that. Or possibly you invented a knew way to create a popular item for cheaper. How you do what you do can be used as a selling factor.
A BRIEF BIOGRAPHY
Maybe you have a great reason for doing what you do. Possibly a heartwarming story from your past that led you to create the product you did. If it’s a good story then share it! People like knowing the history behind things. Show WHY you do what you do.
There are so many ways to utilize video. Your product is unique so make sure your videos are too! People recognize creativity and respond well to branding. Increase growth and create and identity through viral marketing.
Sources: Inc, Spiceworks, Forbes, Investopedia