FROM NEANDERTHALS TO KNOW-IT-ALLS
We’ve come a long way in the advancement of video production. Shooting and equipment costs have lowered over the years making viral marketing more available for businesses. When it comes to video production, though, the saying “you get what you pay for” still applies.
HOW MUCH DOES IT COST?
The first question most people have is, “How much does video production cost?” Well the answer will always be, “it depends.” However there are many options when it comes to video production costs. It ranges from DIY videos to hiring a professional video production company. In the end your decision should be based on the goals of your company and what you’re looking to achieve by using video marketing.
COULD YOU? YES. SHOULD YOU? NO… NOT REALLY…
You are fully capable of making a promotional video on your own. With camera advancements in cell phones and the easily accessible powers of Youtube, you can create a video for little to no cost. You do run the risk of coming off as amateur, though, and your image may not end up being what you planned.
TRUST THE PROFESSIONALS
However, working with a video marketing company is definitely worth your investment. You’ll have access to better equipment and professional individuals who will leave you with a much higher quality product that will better your business’s image. Plus marketing companies can assist you with things like SEO and other advertising strategies that will get your video more attention.
So, not only does it “depend” on what you can afford, but it also matters what you are going for when it comes to your company’s image. Regardless of what you choose, you can be sure that your business will benefit from video.