Getting your business’s name out there is challenging. We get it.
But, there are ways to make it easier. It starts with having a killer online marketing plan. That of course includes having a website, but what’s more important is the content you’re posting – information-filled blog posts, current and up-to-date news, or even… you guessed it… some shiny attention-grabbing videos.
TODAY WE’RE ALL ABOUT VIRAL MARKETING.
People simply don’t want to read anymore. You could have a great home page full of literary gold, but what the world really wants is video. It’s much easier to watch a 30 second video explaining what your company does than it is to read sixteen paragraphs about it. (I know, I’m exaggerating, but still…)
VIDEO IS STILL THE KING.
Video marketing companies have found video to be extremely successful when it comes to exposing your business to your target audience. In fact, Youtube is the second most used search engine plus videos rank higher on Google searches than links to websites.
It also helps that video is way more interesting. You can entertain your audience while getting your message across, establishing trust, and getting a catchy little jingle stuck in their head. Having your face in front of your audience talking about your business helps potential clients get to know you before they’ve even started working with you, which makes that first step to initiate business with you so much easier. This also gives you a chance to set yourself apart from other similar businesses because it gives your brand a unique personality.
A FEW IDEAS FOR YOU…
There’s all kinds of strategies when it comes to video marketing. Promo videos promote your business, brand, idea, or event and get people familiar with your face, business, or location. You can break down your process so people can easily understand an explainer animation video. Fill your audience in on the backend of your business without having to give public tours, or maybe you’re a brand new business… You can use a startup video to describe who your are and what you’re going to do, or even create your own crowdfunding campaign with a kickass video.