So you understand the importance of video when it comes to marketing. Now it’s time to consider the things that make your video stand out from all the others.
SPICY TITLES:
Even my title about titles caught your attention. See it’s importance? A factor in getting people to click the play button is having an attention-grabbing title. Also, this is an opportunity for SEO. Use key words that will draw in your target audience. Taco Bell’s “Sharing Sucks” title immediately attracts viewers who will ultimately click the link to witness the hilarity that will inevitably ensue. That title is then of course followed by other important information that is there to increase SEO.
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CREATE GOOD CONTENT:
Having video is going to widen your reach, but having great content will keep people coming back for more. Stupid cat videos have there place, I agree, but that’s not necessarily what’s best for your company. Home Depot has a great YouTube channel that definitely has returning viewers. They created a series called “DIY House Call” that gives viewers quality content and a reason to come back.
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NO SALES PITCHES:
People don’t want to knowingly be sold something. Saying “buy my product because…” isn’t going to do much good. Show it. Don’t say it. Vans shows how great their new weatherized shoes are rather than saying it.
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BRAND YOUR VIDEOS:
These videos are a part of your company and they should look that way. Include your logo, link back to your website, and always incorporate your unique style. Volcom does this by creating high-quality videos that send a message and always utilize their brand.
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Having video is important, but if there’s no quality then no one is going to care to watch. Follow these tips and you’ll surely benefit.
Sources: Social Media Examiner, HubSpot, Taco Bell, Home Depot, Vans, Volcom.
